UKWA to sponsor Transaid’s ‘Way of The Roses’ 2021 UK cycle challenge

March 30, 2021

The UK Warehousing Association (UKWA) is proud to be the lead sponsor for Transaid’s 2021 UK fundraising event, ‘Way of the Roses’, a 170-mile coast-to-coast cycling challenge, which will take place from 24-26 September 2021.

The international development organisation’s sixth UK cycling event challenges logistics and transport professionals to take part in the Morecambe to Bridlington adventure and raise money in support of Transaid’s work in sub-Saharan Africa, improving logistics safety and healthcare supply chains for communities across the region.

UKWA CEO Peter Ward said, “We are pleased to be able to support our chosen charity yet again this year by sponsoring the ‘Way of the Roses’ UK cycling challenge – an event more important than ever to Transaid this year as planned fundraising activity during 2020 was cancelled. In 2019, our own 75th Anniversary year, UKWA members raised £75,000 for the charity and we look forward to helping Transaid achieve a bumper year in 2021!”

This year’s challenge will involve two days of scenic cycling through the beautiful Lancashire countryside and Yorkshire Dales, before culminating in a much-deserved celebratory dinner for participants on the final night.

Riders will begin their adventure in the seaside town of Morecambe, setting off along the River Lune on a 77-mile journey to Harrogate, for a well-earned overnight stop. Day two will take the 95-mile-long leg through the historic walled city of York towards the final finish in Bridlington.

Speaking on behalf of Transaid, Head of Fundraising Florence Bearman, said “Our cycle challenges are always a sell-out, with a real sense of camaraderie among the riders – but most importantly because they are a fantastic chance for supporters to raise essential funds for our lifesaving programmes – a cause close to all our hearts. We are delighted to have long-time supporter UKWA on board as lead sponsor and cannot wait to welcome participating cycilsts back to the saddle in September.”

Entries for the ‘Way of the Roses’ challenge are encouraged from individuals and teams although space is limited and places are expected to fill up fast, so participants should sign up quickly to secure their place.


There is a registration fee of £99, with participants asked to raise a minimum sponsorship of £1,000 to take part.

For more information about the challenge, and to sign up, contact Nicola Parkes on 07909 009568 or via email at