Peter Ward, CEO of UKWA (United Kingdom Warehousing Association) offers a logistics sector perspective on Black Friday.
Logistics is the engine that keeps omni-channel shopping running. When required to tackle spikes such as Black Friday logistics needs to be able to accelerate reliably.
In omni-channel and ecommerce delivery, meeting customer expectations is fundamental and this means delivering on their promise even when faced with the order volume tidal wave generated by events such as Black Friday.
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