Toyota Takes Care to the next level

December 17, 2012

Toyota Material Handling UK is extending it safety campaign Taking Care with Toyota into 2013 to continue to provide additional support and best practice advice to companies.

At the start of 2012 Toyota announced that it was launching a dedicated safety campaign called ‘Taking Care with Toyota’ to support companies to reduce injury and accidents in the workplace. Toyota have announced that the campaign will continue in 2013, the objective has been expanded to provide additional support to companies relating not only to workplace safety, but also providing advice on best practice and driving down costs in materials handling.

Tony Wallis, Sales and Marketing Director for Toyota Material Handling UK says “Taking Care with Toyota focuses on three elements: product, people and process. By working closely with customers and prospects during 2012 it has become evident that by raising awareness and providing support we can help customers, not only to improve safety, but also help them to improve their processes and reduce costs”.

In 2012, Toyota has provided over 1250 free resources to over 450 different companies through requests via the corporate website plus copies of the safety guides have been distributed at over 25 different events.  The free resources have included the Toyota Forklift Safety Guide, operator daily checklists as well as the children’s safety activity book. 

In 2013, Toyota will develop its range of free resources to include best practice guides plus additional resources about the Toyota Production System (TPS). In addition, Toyota will continue to provide regular best practice information and a TPS roadmap through its quarterly e-newsletter Toyota Knowledgebase.  Requests for free resources or to subscribe to Toyota Knowledgebase

Toyota Material Handling has also extended their relationship with EU-OSHA for 2012 / 2013 as elected sponsor of the new campaign ‘Working Together for Risk Prevention’. This campaign focuses on developing research, training and sharing expertise to promote safe working environments, which compliments Taking Care with Toyota activities.

Wallis adds “We want to be a partner to our customers, and Taking Care with Toyota encompasses everything that Toyota as a company stands for. We aim to understand our customers businesses and provide products and solutions that can help support the whole operation. This is why Taking Care with Toyota will be our key message at IMHX (International Materials Handling Exhibition) in March 2013”.

Toyota will be exhibiting at IMHX at stand 20F70 on the 19 “ 22 March 2013 at the National Exhibition Centre, Birmingham.

To find out more about how Toyota can support your business call 0870 850 1409 or visit