The notion of sustaining free delivery was challenged during the opening session of the Omnichannel Conference, which was delivered by Peter Ward, CEO of UKWA (United Kingdom Warehousing Association) and Mark Millar, author of the recently launched book – ‘Global Supply Chain Ecosystems’.
Describing the pressure that free delivery places on logistics operators and retailers who want to provide a delivery experience that satisfies the high expectations of customers, Mark Millar said: Free Delivery does not make economic sense and needs to be challenged. It is not economically sustainable in the long term. He described the policies seen on returns as just insanity, adding: We have got to find a way back.
Read the full press release >