December 16, 2013

SCALA were delighted to announce the commencement of registration for The Fresh Connection 2014 last month. So far, the response to this year’s competition has been outstanding.

Teams have already signed up from, Borg Warner, Unilever, Norbert Dentressangle, Maple Leaf, Collect , Kimberly-Clark, Waitrose & Continental Tyres. 2014 is already set to be an intense competition.

This year’s competition is being held in Partnership with Toyota Materials Handling Europe, who will also be sponsoring the prestigious SCALA Annual Debate.

Tony Wallis, Sales and Marketing Director at Toyota Material Handling UK stated Our continued association with SCALA demonstrates our commitment to drive forward excellence in the logistics and supply chain industry. Together with SCALA we share a passion for quality and innovation.

Teams will compete in an online simulation to save a virtual fruit juice manufacturer from failure, through taking a series of strategic decisions with the aim of getting the highest possible return on investment for the company at the end of the six rounds of the Competition.

The competition will also be in association with the CILT and the FSDF, who have shown their continual support throughout the duration of many of SCALA’s events.¬†

For more information, or to enter a team into The Fresh Connection 2014 Competition, please contact Alison Hobson on 01484 437485.