UKWA supports industry’s Generation Logistics campaign

UKWA is proud to support Generation Logistics, a government-backed campaign to address the logistics industry’s long- term recruitment and staff retention issues. Co-ordinated by the Chartered Institute of Logistics and Transport (CILT) and Logistics UK, in partnership with the Department for Transport, the campaign is supported and sponsored by trade associations and businesses of all sizes from across the logistics industry.

Clare Bottle, UKWA CEO says, “We are pleased to be part of this important initiative to highlight the many opportunities in our exciting and fast-moving industry. Addressing the labour and skills shortages we face is a key focus for UKWA, as is the commitment to reach out to a more diverse pool of potential recruits. Generation Logistics offers a great platform for us to join with industry colleagues and peers in a concerted effort to put our sector firmly ‘on the map’ and attract the workers we need now and in the future.”

By shining a spotlight on the skilled, complex nature of the UK’s interconnected logistics industry, as Phil Roe, President of Logistics UK explains, the campaign aims to attract, identify and develop a new and diverse generation of talent to fill vacancies industry-wide and future-proof the sector.

“Generation Logistics will provide our industry with the capability to attract and retain the skilled and ambitious workforce which it needs as our role in society continues to flourish,” he explains. “After the recognition of our workforce as key workers during the COVID-19 pandemic, it is critical that we protect and enhance our talent pool to keep our sector developing and thriving to support all sectors of the economy; Generation Logistics will give us the opportunity to do just that, by attracting and retaining the very best talent from across the country.”

The Secretary of State for Transport, Grant Shapps MP, has confirmed government support for the Generation Logistics campaign.  “The pandemic has once again demonstrated the strategic importance of supply-chains and their associated workers. However, we have a new challenge facing us as we look to the future of freight. We need to attract a diverse and skilled workforce to play a key part in a new, exciting era transforming an industry at the forefront of innovation and technology. There are thousands of logistics roles available to people from all backgrounds, experience and skills. This campaign will showcase opportunities in artificial intelligence, advanced robotics, autonomous vehicles and the decarbonisation of the supply chain. This industry campaign is integral to not only supporting growth of this vital sector but also ensuring we have the workforce needed for now and the future.”

Sharon Kindleysides, Chief Executive of CILT comments: “Generation Logistics brings together operational logistics organisations, government, CILT (UK), Logistics UK and sector trade bodies to create and support a campaign that will raise the positive profile of the sector and inform and attract the resources and talent that we need to meet the future demands that will be placed on us.  The sector has been recognised as critical infrastructure over recent years and Generation Logistics will highlight the huge range of roles and career development opportunities that are available at all levels and across all modes and activities.”

Generation Logistics, which includes a comprehensive web portal, containing careers advice and guidance, features, video content, jobs and news, was launched to the industry at Multimodal 2022, with the consumer campaign set to launch at the end of July.

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Filed under: News

Tagged with: future of freight, Generation Logistics

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